If you have a website which is fit for purpose and seems to be doing the job, you might not think that any updates are needed. But what if a professional web developer could unlock the potential in your website and make it even more successful at representing your brand? Web design trends are always evolving, and the last thing a small business needs is for its website to look outdated.
Being online can become expensive, when you add up the costs of hosting, domain fees, website management platforms and SEO pros to increase visibility. You might think that investing more on the website to refresh it next year isn’t feasible. But what is the point on spending all of that money to keep an ineffective, old fashioned website online?
With security and SEO changes coming into play in 2018, this is the perfect time to capitalise on your number one marketing tool, and invest in a brand new website.
Better design, better function
Websites which were designed two years ago are already becoming obsolete in terms of functionality. Not only will the design look old fashioned compared to other sites on the web, but it will likely be running slow and may not be compatible with newer browsers. Website providers often update their themes and management tools so it’s important to stay up to date. Invest in a fresh website and you’ll have the very latest design and practical elements to impress visitors.
More and more people are using mobile devices at access the internet and shop online – so it’s critical that your website is mobile-friendly. If you’re not paying your mobile site the same attention as your desktop site then do a bit of research! Average smartphone conversion rates are up 64% compared to desktop conversion rates. Moreover, 57% of users say they won’t recommend a business with a poorly designed mobile site. In 2018 it’s more important than ever to invest in a mobile responsive website with a great user experience.
There is no point spending cash and time on a website if it doesn’t get the traffic it deserves. That’s where search engine optimisation comes in, and building a new website is the perfect time to improve your SEO strategy and integrate SEO at the design stage. Ensure site maps and navigation are simple and include your keywords, and revise your meta titles an descriptions so they are relevant.
A website isn’t just a one-time investment which can be forgotten about – it needs nurturing. Trends are always changing and technology improving, which means websites need a regular refresh. If you need a new website or an upgrade, get in touch with our web design team.